Meet the Designers ~ NEENA & SHANELI

Shaneli's parents Neena and Nirmal Jain are long-time pioneers in the diamond industry with 40+ years experience. Their daughter Shaneli is taking the line to new heights with her own creations now. We aim to design unique and timeless pieces that can be passed down every generation, with a compelling and heartfelt story to tell. We would love to create a precious piece of art that tells your story.

NEENA: A Woman with Vision and Drive...

In 1983 Neena Jain founded Jain Jewelry with the intent to craft the finest jewelry. Based in Los Angeles, Jain Jewelry endeavors to make occasions, from engagements to weddings, memorable and joyous.

We are a one-stop-shop for fine jewelry with a foundation in refined skill, exemplary service, and ultimate sourcing. Each and every piece is crafted with dedication and precision. “We can never sell a piece that we are not 110% happy with,” Neena says.

Jain Jewelry has perfected its craft over 40+ years and takes great pride in its ability to discern impeccable quality. We acquire the purest diamonds from the best sources worldwide and our pieces have been recognized and awarded repeatedly by JCK Jeweler's Choice Awards.

SHANELI: From Biotech to Bling...

Formerly a biotech consultant, Shaneli Jain left her corporate job to unleash her creativity in jewelry design.

Shaneli has an eye for style, knack for fashion, and conjuring up classy designs. Having appeared on TLC India Say Yes to the Dress as the pilot bride for the first episode, Shaneli is passionate about blending the cultures of east and west. Her jewelry line reflects her personality and lifestyle. With each piece she creates a narrative. Designs range from accessible everyday wear to high-end luxury and statement pieces that we believe cannot be found elsewhere.

Shaneli attended Claremont McKenna College and the University of Oxford, majoring in Biochemistry and Economics. She then worked as a life sciences consultant at Accenture for major pharma companies. She decided to pivot from "biotech to bling" in order to craft exquisite designs for her line, x Shaneli ("by Shaneli"). She is pursuing her graduate certification of diamonds in 2024.

Recent Reviews


"The ring is beautiful. The gold is substantial, the craftsmanship is perfect, and the diamonds are surprisingly sparkly. It absolutely exceeds my expectations. Additionally, the customer service was excellent. I had a sizing issue that was graciously accommodated in the shipping was very fast I could not be happier with this purchase and highly recommend this vendor."

Trisha Nash


"Such a beautiful piece of jewelry. Thank you so much. I cannot wait to leave a review...Such a beautiful ring truly a work of art. Thanks again."

Robert Bergh


"I think it will be the start of quite a big Shaneli collection for her. I gave it to her just theI think it will be the start of quite a big Shaneli collection for her. I gave it to her just before getting to the airport, she loved it!"

Kayla Nahi

San Francisco

"OH MY GOSH, Shaneli! I don't know what to say it's so beautiful your card with the piecee made me tear up a bit. Thank you so much. I honestly adore the piece."


San Francisco

"The cufflinks arrived, and they look excellent! Awesome, packaging and premium feeling box as well. I love the ribbon. Cannot wait to wear them to something soon!"


Los Angeles

"Outstanding quality for the price. Absolutely exquisite. Thanks again for another masterpiece."


Northern California

"receive the bracelet it is absolutely stunning. Thank you so much. I love it! The photograph does not do it justice--Shaneli thank you so much for the setting in the class. They are both perfect."


"Thank you so so so much for the jewelry, everything is absolutely perfect!"

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